49ers and Santa Clara County Library District Team Up to Make Summer Reading a Winning Combo

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June 1 Kickoff for Library District “Reading Takes you Everywhere” Program

SANTA CLARA COUNTY, CALIF. –June 4, 2018– The San Francisco 49ers will join the Santa Clara County Library District (SCCLD) for this year’s Summer Reading program, which started on Friday, June 1 and lasts through July 31. The 49ers join returning sponsors The Tech Museum of Innovation and Gilroy Gardens Family Theme Park in supporting SCCLD’s 2018 Summer Reading programming—Reading Takes You Everywhere.

“The addition of the 49ers as a program sponsor will encourage kids and adults alike to get engaged with summer reading, which this past year saw more than 20% participation growth from the year before,” said Nancy Howe, County Librarian. “We especially want our young people to soar and not slide when it comes to retaining the skills they learned during the school year. The library is a great place for inspiration and to discover something new and exciting.”

Dozens of events are planned across SCCLD’s eight libraries during June and July, ranging from science shows, to reading events for kids, to author talks for adults. The heart of Summer Reading is to challenge each participant to read at least 5 books. There will be tote bags for adult participants and incentives for children to encourage them to take part. 

All kids and teens ages 6-18 who register for the program at www.sccl.org/summer2018 and reach this goal by July 31 will receive a reward of free books and two passes to a 49ers training camp practice in August (while supplies last). They will also be entered to win special 49ers prizes which consist of autographed 49ers memorabilia or a chance to win the grand prize, a special 49ers Pre-Season Game Day Experience. 

“The crux of the 49ers community efforts is to educate and empower youth, and over the years we’ve put a strong emphasis on increasing literacy opportunities for children,” said 49ers Community Relations Director Stacy McCorkle. “We are excited to support Santa Clara County Library District’s efforts to encourage children and adults to continue learning through the ‘Reading Takes You Everywhere’ program.”

This year, SCCLD is also challenging all Summer Reading participants to collectively read 100,000 books by July 31. If each participant reaches their goal of 5 books this summer, the community will exceed the 100,000 threshold. Books, stories and reading are an enjoyment for all ages. Want to discover something new? Visit a fantasy world? Learn about the past? Explore the future? You can do it all with a good book. You’re never too young to be introduced to books and you’re never too old to enjoy them. As the theme says, “Reading Takes you Everywhere”. 

“I am so happy to see the San Francisco 49ers supporting our Summer Reading program,” said County Supervisor and Library Joint Powers Authority Board Chairman, Mike Wasserman. “It’s a win for the entire county with these two important community organizations representing learning and professional sports coming together in such a meaningful way. Touchdown!”

More information about Summer Reading can be found at www.sccl.org/summer2018 .


 Nancy Howe/Diane Roche/Erik Sanjurjo
 Santa Clara County Library District
 (408) 293-2326 ext. 3001/3080/3014

About the Santa Clara County Library District

The Santa Clara County Library District (SCCLD) promotes knowledge, ideas, and cultural enrichment. Its collection includes more than 1.9 million books, videos, CDs, DVDs, audiobooks, eBooks and extensive online resources accessible from home or work. In 2014, SCCLD celebrated one hundred years of service to local residents. For the last several years, SCCLD has been consistently recognized as one of America’s Star Libraries by Library Journal. In 2016, SCCLD was ranked among the top ten large libraries in the United States in the Library Journal Index of Public Library Service. In 2014 and 2015, SCCLD won Innovator Awards from the Urban Libraries Council.
The Santa Clara County Library District includes two bookmobiles, an online library, seven community libraries and one branch library serving Campbell, Cupertino, Gilroy, Los Altos, Los Altos Hills, Milpitas, Monte Sereno, Morgan Hill, Saratoga and the unincorporated areas of Santa Clara County. In 2016, the Santa Clara County Library District had more than 270,000 library cardholders and welcomed 3.3 million visitors who borrowed 9.1 million items.